Privacy policy.
What Freemi processes, why, where it is held, and who is responsible for it. Written to be read rather than to be survived.
1. Who we are
Freemi is a software company based in Dublin, Ireland. We build Freemi Custom, the operating system shaped to how your business works: bookings and payments, customer records and messages, invoices and gift cards, your website, newsletters and the books.
This policy covers this website and Freemi Custom. It is written for two audiences: the business deciding whether to use Freemi, and anyone who wants to understand what happens to information once it is in the system.
2. Controller or processor: the distinction that matters
Most of this policy turns on one point, so it comes first.
For your customers’ information, your business is the data controller and Freemi is the processor. The customer is your customer. The record is your record. We hold and process it on your written instructions so the software can do its job, and we do not decide what to do with it.
Freemi is the controller for a narrower set of things: the account details of the people who use the software, our billing records, the enquiries sent through this website, and the ordinary analytics described in our cookie policy.
This is not a technicality. It decides who a customer asks when they want a copy of their record, who answers a regulator, and who is accountable if something goes wrong. In every case involving your customers’ information, that is your business, with our help.
3. What we process
| Category | Examples | Whose data |
|---|---|---|
| Account and team | Name, work email, role and permissions, sign-in times, actions taken in the system | Your team |
| Customer data | Name, contact details, bookings, messages across every connected channel, notes, the marketing preferences a customer has given, reminders, loyalty stamp cards | Your customers |
| Financial | Your subscription billing, and any payments taken through the system, including deposits, invoices and gift cards. Card details are handled by Stripe and never reach Freemi | Your customers and your business |
| Operational | Tasks, notes, documents, and the bookkeeping records behind your books | Your team and your business |
| Audit | Every important action with an actor, a timestamp and the values before and after | Your team |
| Website | Enquiries you send us. Plus a daily count of page views, which keeps no IP address, no user-agent and no cookie. See the cookie policy | You |
We do not buy personal data, we do not sell it, and we do not use your customers’ information to advertise anything to anyone.
4. Why we process it, and on what basis
| Purpose | Lawful basis |
|---|---|
| Running the software you have asked us to run | Performance of a contract with your business. For your customers’ data, we act on your documented instructions as processor |
| Keeping the system secure, and keeping an audit trail | Legitimate interests: protecting your business, your customers and ours |
| Billing you, and keeping the records tax law requires | Contract, and legal obligation |
| Answering an enquiry you send through this site | Legitimate interests: replying to someone who asked us a question |
| Aggregate analytics on this website | Consent, which you can decline without losing anything |
Freemi Custom is not built to hold special-category data. If your business chooses to record any, the condition for processing it rests with your business as controller. Your data processing agreement with us sets out the instructions we act on.
5. Where your data is held
Your data is held with trusted cloud hosting providers, who may store and process it outside the EEA. It sits in your own workspace, never mixed with another business, behind a sign in.
We are an Irish company and the GDPR applies to what we do regardless of where the servers sit. If your business needs data held inside the EEA as a condition of using Freemi, tell us before you sign rather than after. It is a fair requirement and we would rather have the conversation early.
6. International transfers
Where personal data is transferred outside the EEA, those transfers rely on the safeguards our infrastructure and service providers put in place, principally the European Commission’s Standard Contractual Clauses, and, where the provider is certified, the EU-US Data Privacy Framework.
We will give you the current transfer documentation for every provider in the table below on request, in writing, as part of a due-diligence pack. We would rather send you the actual documents than a paragraph claiming they exist.
7. Sub-processors
These are the kinds of trusted providers that may process personal data on our behalf. The named list is available on request, as part of a due-diligence pack.
| Provider | What it does | What it can see |
|---|---|---|
| Cloud hosting provider | Hosting, database, sign in, application logic, file storage | All data in the system |
| Messaging providers | Text messages and other messaging channels | Phone numbers and the content of messages sent through those channels |
| Email sending provider | Transactional and campaign email | Email addresses and the content of emails sent |
| Stripe | Payments, invoicing and refunds | Billing details and payment records. Card numbers go to Stripe directly and are never stored by Freemi |
| AI model providers | Drafting and sorting, when a request is sent to an AI model | The content of the specific request sent for drafting or classification. See section 8 |
| Mailbox connection provider | Connecting a business’s own email mailbox | Mail in the connected mailbox, where you have connected one |
| Social messaging platforms | Social messaging channels, where you have connected one | Account identifiers and message content on those channels |
There is no analytics provider on this list, and that is deliberate. The page counts for this website run on our own infrastructure, inside our own hosting account. No separate analytics company receives anything.
We will tell you before adding a sub-processor that materially changes this picture, and you may object.
8. What the AI sees, and what it does not
Freemi drafts. Your team sends. That sentence is the whole design, and it has consequences worth spelling out.
- A model is sent the specific content needed for a specific task: classifying an incoming message, drafting a reply, or summarising a request. It is not given standing access to your database.
- Anything requiring professional judgement is routed to an authorised person rather than answered automatically. You decide, per workflow, what may run on its own, and your team signs that off before anything reaches a customer.
- The audit trail records which actions were automatic and which were taken by a person.
- You refine the rules over time. The system does not quietly change its own behaviour based on your customers.
We do not permit our AI providers to train their models on your data, and we will confirm that contractually in the data processing agreement. If a provider’s terms ever changed on that point, we would move provider rather than accept it.
9. How long we keep it
While you are a customer, your data remains in the system because that is what the system is for. Retention periods for customer and financial records are set by your own professional and statutory obligations, not by us, and your data processing agreement records what you have instructed.
When you leave: you export your data, and we delete our copy. Backups age out on their ordinary cycle rather than being surgically edited, and we will confirm the cycle in writing. Audit records of administrative actions are kept for their own retention period, because a log you can delete is not a log.
10. Your rights
Under the GDPR you have the right to be told what is held about you, to get a copy, to have mistakes corrected, to have data erased in some circumstances, to restrict or object to processing, to portability, and to complain to a supervisory authority. In Ireland that is the Data Protection Commission, dataprotection.ie.
Where Freemi is the controller, which is your own account details, our billing records and enquiries through this site, ask us and we will handle it.
11. If you are a customer
If you are a customer of a business that uses Freemi and you want to see, correct or delete your record, please contact them, not us. They hold the relationship and the legal responsibility, and they can act immediately. We are their processor and we will help them respond, but we cannot act on your record without their instruction.
If you have asked the business and got nowhere, contact us anyway and we will make sure the request reaches the right person there.
12. Security
The detail lives on our security page. In short: roles are enforced on the server rather than by hiding buttons in the interface, so someone without permission is refused and the attempt is logged; every important action carries an actor, a timestamp and the values before and after; and the trail is exportable so you are never dependent on us to account for something.
We do not claim certifications we do not hold. If your due-diligence process needs a specific control evidenced, ask, and you will get a straight answer including where we fall short.
13. If something goes wrong
If a personal data breach affects your business, we will tell you without undue delay and in any case in time for you to meet your own 72-hour obligation as controller. You will get what happened, what was affected, what we have changed, and the audit trail. We would rather make an awkward call early than a worse one late.
14. Children
Freemi is sold to businesses, not to individuals, and this website is not directed at children. Customer records held by a business may relate to children, for example a booking made for a child; where they do, the business is the controller and its own safeguarding and consent arrangements apply.
15. Changes to this policy
If we change something that matters, we will change the date at the top and tell existing customers rather than relying on you to re-read the page. Adding a sub-processor, changing where data is held, or changing what the AI is permitted to do all count as mattering.
16. Contact
Use the contact page and say that your message is about privacy. A person reads it, and you will get a written reply. If you need a signed data processing agreement, a sub-processor list for a due-diligence pack, or answers to a security questionnaire, say so and we will send them.
The rest of it
Ask a person, not a policy page.
If your business has a specific question, or your own advisers need something in writing for a due-diligence pack, contact us and you will get a written answer from someone who knows the system rather than a link back to this page.
Contact the team